Tom Tullis & Marisa Siegel
Proceedings of ACM CHI 2010 Conference on Human Factors in Computing Systems, 2010, pp. 4069-4074.
Publication year: 2010

Two types of link treatments, underlined or non-underlined, were investigated in the context of three web pages. Over 1,000 participants completed tasks for which the answers were found either on the pages or by clicking a link.  Task accuracy, speed, and ratings were collected in an online study. Conflicting findings suggest that primarily navigational pages should use underlined links, while informational pages should not.

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