NOTE: I’ll be teaching a one-day tutorial on “Measuring the User Experience: How to Take a Quantitative Approach to UX Research” at the UXPA 2018 conference in San Juan, Puerto Rico, on June 25, 2018.
The following is a list of just some of the seminars that I can offer for your organization or company. Most of these can be delivered as short overview versions (e.g., one hour) or longer in-depth versions (e.g., up to a full day). And we can discuss other offerings tailored to your specific needs. The seminars have a very practical focus with lots of real-world examples and/or exercises.
Fundamentals of Measuring the User Experience
Measuring the user experience is fundamental to improving it. Topics covered include:
- Overview of quantitative techniques for measuring usability and the user experience.
- Behavioral metrics such as task success, time, efficiency, and eye-tracking data.
- Self-reported metrics such as the System Usability Scale, Net Promoter Score, various rating scales, and verbatim comments.
Statistics for UX Professionals
Did you sleep through Stats 101 in college? It’s maybe just as well. This seminar focuses on the statistics that really matter for UX professionals. Topics include:
- The basics that apply to a wide range of metrics.
- Tips for effective visual presentation of data.
- Tools you can use to easily calculate these stats.
- How to identify what differences actually matter.
Overview of User Research Methods and When to Use Them
This seminar provides a framework for thinking about the wide variety of user research methods available. Topics include:
- Qualitative techniques with relatively small numbers of users
- Quantitative techniques with large numbers of users
- Methods involving behavioral data (what users do)
- Methods involving self-reported data (what they say)
- In-person methods (e.g., interviews, usability tests)
- Online methods (e.g., unmoderated studies, remote studies)
Choosing Tools for Conducting Online User Research
Confused by all the different tools available for conducting online studies? This seminar will help you sort it all out. We’ll cover the leading tools for conducting online user research including:
- Task-based unmoderated studies (e.g., UserZoom, Loop11)
- Self-moderated studies (e.g., UserTesting.com, TryMyUI.com)
- First-click studies (e.g., ChalkMark, ClickTest))
- Tree-testing studies (e.g., Treejack, UserZoom Tree Testing)
- Card-sorting studies (e.g., Optimal Sort, Simple Card Sort)
- Online surveys (e.g., Qualtrics, Survey Gizmo)
How Can You Quantify Emotional Reactions?
Emotional reactions can be a major determinant of how likely someone is to use your product, website, or app, and how likely they are to keep using it and even recommend it to others. But how can you measure these reactions? A variety of methods will be covered:
- Self-reported techniques (e.g., Product Reaction Cards, Bipolar Emotional Response Testing, analysis of verbatim comments)
- Behavioral methods (e.g., eye-tracking, facial expression analysis, skin conductance)
Methods for Studying Information Architecture
Getting the information architecture right for a site or app is crucial to making it easy for people to understand and use. Topics covered include:
- Open card-sorting
- Closed card-sorting
- Analysis techniques for data from both open and closed card-sorts
- Tree testing
- Ways of using first-click studies to identify and evaluate candidate information architectures
Top Web Design Mistakes and How to Avoid Them
I’ve been doing usability tests of websites and web apps basically since the web began. Surprisingly, some of the design mistakes I saw 20 years ago I’m still seeing today. Of course, new ones have also emerged. Some of the mistakes covered include:
- Forgetting that you (the designer or developer) are probably not very much like your users.
- Failing to consider the tremendous diversity you’re likely to have among your users.
- Not making clear what your site does (and doesn’t) do.
- Failing to accommodate the mobile user.
- Hiding the important content, features, or functions of your site.
- Organizing your site around your company’s organizational structure.
- Requiring a magnifying glass to read what’s on your pages.
- Using “mystery links” (ones you can’t even tell are links or what they might do).