Tutorials: Survey Design & Analysis for UX Nerds

Cheryl Sirois and I will be teaching two half-day courses at the UXPA 2019 conference in Scottsdale, Arizona: Survey Design for UX Nerds and Survey Analysis for UX Nerds. You can take both courses or just one. Here are the details about both.

Survey Design for UX Nerds

8:30 am – 12:30 pm, June 24, 2019

On a scale of Great to Awesome, how do you feel about writing successful surveys? Want to write far better questions than that one? Want to design effective, unbiased, and informative surveys that help you learn about your users’ needs, desires, preferences, and more? Then this session is for you. You’ll learn about:

  • 8 general survey design principles
  • How to ask demographic questions
  • Key question types and when to use them (e.g., Likert scales, semantic differential, response grids)
  • How to recruit respondents (including sampling biases to watch out for)
  • Using surveys to identify and prioritize user needs (e.g., MaxDiff)
  • Using surveys to get feedback related to something people currently use (e.g., assessing satisfaction with an existing design)
  • Using surveys to evaluate new designs or prototypes (e.g., “first-click” questions, timing)
  • Using surveys to get feedback about mobile apps (with QR codes)
  • Using standard surveys like SUS, NPS, and UEQ
  • How to maximize data quality (e.g., including “speed bumps” in a survey)
  • An overview of popular online survey tools (e.g., SurveyMonkey, Qualtrics, Google Forms).

Links to a variety of online tools and resources created specifically for this course will be provided.

Survey Analysis for UX Nerds

1:30 pm – 5:30 pm, June 24, 2019

So you’ve done a survey to learn all about your users’ needs, wants, desires, preferences, ratings, and more. Now what? You look at the automatic charts and graphs that your survey tool creates and see that they’re really lame. It’s time to dig in and do the analysis yourself. This course will teach you everything you need to know to accurately analyze and present the results of your survey. Topics covered will include:

  • General data analysis tips (e.g., what analyses can be done with different kinds of data)
  • Analysis of demographic data
  • Analysis of rating scales, multiple-choice questions, and check-box data
  • Calculation of margin of error and confidence intervals
  • Analysis of verbatim comments
  • Analysis of standard questions (e.g., SUS, NPS)
  • “Slicing and dicing” your data using pivot tables
  • Statistical tests to help you decide which differences in your data actually matter

Exercises with real data will be used throughout.

To sign up for either or both courses, go to the UXPA 2019 Registration Page. Hope to see you in Scottsdale!